Our Standards
Every photo represents the property.
Every property represents our brand.
The bar every ListReady photographer clears, on every property, every time. Written down, so the bar is never a guess — quality, consistency, and professionalism on every job.
Straight and level
Plumb. Level. True.
Walls stand vertical, horizons sit flat. The room should feel calm and true the instant it loads.
Below the bar
- Walls that lean or converge toward the top (keystoning)
- A tilted horizon or a counter that runs downhill
- “Close enough” framing left for editing to rescue
Our standard
- Vertical lines — door frames, walls, cabinets — are plumb and parallel
- The camera is leveled so the horizon and countertops read flat
- The viewer never feels the room leaning
Bright, windows intact
Bright. Natural. Balanced.
Interiors are light and inviting, and the world outside the glass stays visible — never a wall of white.
Below the bar
- Blown-out windows that read as solid white blocks
- Dark, underexposed rooms that feel gloomy
- Harsh on-camera flash hotspots or heavy shadows
Our standard
- Rooms exposed bright and welcoming, shadows still showing detail
- Bracketing used so windows hold their outdoor view
- Even light across the space — no muddy corners
True, consistent color
True to life. Never overcooked.
Whites look white and color stays steady from the first photo to the last.
Below the bar
- Orange tungsten casts or cold blue rooms
- One photo warm, the next cool, in the same home
- Oversaturated, “fake”-looking color
Our standard
- Neutral white balance — trim and cabinets read clean
- Color matched room to room across the whole set
- Wood and paint tones that look like real life
Show the space, not a funhouse
Wide. Honest. Undistorted.
Wide enough to show the room, natural enough that nothing looks stretched or bent.
Below the bar
- Extreme fisheye that bows walls and warps furniture
- Rooms exaggerated to look far larger than they are
- Distorted edges that stretch a sofa across a whole wall
Our standard
- A natural wide focal length that shows the room honestly
- Straight walls that stay straight edge to edge
- Furniture in proportion — the space reads as it really is
Prep every room
Staged, not just shot.
A listing photo is staged, not just snapped. The little things are handled before the first frame.
Below the bar
- Clutter, dishes, or visible cords and remotes
- Raised toilet seats, towels on the floor, pet items
- Cars in the driveway or bins at the curb in exteriors
Our standard
- Lights on, blinds set consistently, ceiling fans off
- Counters cleared, cords hidden, toilet lids down
- Personal photos, pet bowls, trash cans and cars out of frame
Complete coverage
Every room. Every angle.
Every space that sells the home is captured — and the standout features get their moment.
Below the bar
- Rooms missing or reduced to a single tight crop
- Selling features ignored or buried
- Fewer photos than the package promised
Our standard
- Every key room plus a clean, straight-on exterior front
- Standout features — fireplace, view, upgraded kitchen — featured
- The agreed shot count, delivered in full
Stay invisible
The home. Never the camera.
The home is the subject. You are never in it.
Below the bar
- A reflection of the photographer in a mirror or oven
- A tripod leg or light stand caught at the edge
- Equipment bags or shoes left in the shot
Our standard
- Mirrors, TVs, and appliances checked for reflections
- No photographer, tripod, or gear anywhere in frame
- Clean glass and screens with nothing of ours showing
Deliver to spec, on time
MLS-ready. On time.
Beautiful photos that arrive late or in the wrong format still cost the agent a launch. We finish the job.
Below the bar
- Wrong sizes, vertical phone shots, or mixed dimensions
- Files that won't load cleanly into the MLS
- Delivered late, unsorted, or with frames missing
Our standard
- Horizontal orientation, sized and optimized for the MLS
- Correct aspect ratio and resolution, every file
- Uploaded by the agreed deadline, named and organized
